The clothing and textile industry, how to use, three terminal products "13th Five-Year" force?
Chen Dapeng, vice president of China Textile Industry Association, China Fashion Association executive vice president
Open the new development period of China's garment industry
China's garment industry is in the global economic downturn, China's economic transformation and consumption changes in the background, the face of the international and domestic economic environment is still complex, the industry overall growth slowed further. However, in the downward pressure on the economy, the apparel industry more than 10 thousand enterprises above Designated Size of the main business income and total profit have achieved better growth, sales margin was essentially flat with the same period last year. Description of the garment industry is generally stable and benign development, but also shows that in the slow growth of the new normal and consumption changes in the new period of development, the whole industry to accelerate the adjustment of restructuring, innovation and development achieved good results. In the face of change and challenge, the apparel industry entrepreneurs confidence in the development of the industry, they pay more attention to design and improve product quality in products, pay attention to the application of new technology, innovation, talent construction, so as to better cope with escalating, the constant change of personalized consumer demand and market changes.
At present, China's garment industry has entered a new period of development. It will be a new golden period of development, this period industry driven by technological progress toward a comprehensive upgrade, creativity, innovation and value creation ability will be promoted, brand, culture, fashion discourse is also growing, the whole industry will move from big to strong. Moreover, the new period industry development has three support and conditions.
First, technical assistance. The rich industrial resources accumulated by Chinese clothing industry laid the foundation for the latter stage of industrialization to promote innovation. In a new round of technological revolution, Chinese garment industry will gradually move toward intelligent manufacturing, intelligent management and intelligent operation, to enhance the efficiency of manufacturing industry, the manufacturing of creativity and innovation and operation ability, build new advantages in the global apparel industry.
Two consumer upgrades and consumption changes. Behind the number of market consumption growth is actually slow the overall upgrading of great personalized, fashion and price demand, this provides a very big development space for the design and development, the whole industry, cultural and creative mode of innovation; at the same time, Chinese consumers pay more and more attention to the pursuit of China culture, Chinese cultural expression form an important value support for the future development of the brand clothing.
Three is the clothing industry has innate marketing concept and innovation gene. In the process of reform, the garment industry are at the forefront of innovation in the model, the application of new technologies, especially clothing entrepreneurship, more attention to changes in products, market, consumption, attention to technological progress, more rational, pragmatic and innovative spirit, formed an important driving force to promote the development of the next step.
For the development of garment industry in 13th Five-Year "period, should focus on two key points. One is the "2025 Chinese manufacturing", technological progress is the first impetus of the development of the industry; the two is the "three" strategy, quality is the embodiment of the industrial spirit and artisan spirit, it represents the enterprise to the market and consumer respect; variety is innovation, is the enterprise according to the market changes and changes in consumption do product innovation service, innovation and innovation, which is an innovation power and leading force; brand culture, is the commitment and responsibility, is a manifestation of the enterprise value creation.
Vice president of China Textile Industry Association and President of China Industrial Textiles Association
New technology, new products and new contributions
"12th Five-Year" period, China's industrial textiles industry in new product development has made the key breakthrough, and made outstanding contributions; "13th Five-Year" period, the industry's future development strategy in the new materials, environmental protection, health care, emergency and public security, infrastructure construction and other fields of military and civilian integration worth looking forward to.
During the "12th Five-Year", the industrial textile industry achieved rapid economic development. By the end of 2015, the same caliber industrial textiles industry total industrial output value of more than 68.9% growth in 2010, an average annual increase of 11.1%; fiber processing volume of 13 million 410 thousand tons, an increase of 63.2% over 2010, an average annual increase of 10.3%, the total amount of textile fiber processing ratio reached 25.3%; total exports amounted to $20 billion 740 million, an increase of 80% over 2010; above scale enterprises the profit rate of 6.12%, 1 percentage points higher than in 2010; over the scale of nonwovens production 4 million 400 thousand tons, growth of 155% in 2010. At the same time in the new technology, new products have also made remarkable achievements.
In the year 2016 Chinese Textile Industry Federation product development contribution award winning enterprise project as an example, the filter material widely acclaimed in the application of environmental governance, electromagnetic shielding materials in military weapons and equipment in the medical and public health, with the innovation and development of textiles and textile structure of flexible composites are also exciting.
"13th Five-Year" period, fiber composites and other new materials, industrial textiles, textiles, air pollution water treatment and pollution control of soil pollution with textiles, textile, medical textiles, health smart textiles, textiles, rehabilitation nursing to prevent and respond to natural disasters, prevention and emergency textiles the disposal of production safety accidents of textiles and deal with public safety and health events, textiles, international and domestic key projects supporting the use of textiles, "The Belt and Road" along with textile industry transfer and apply "conversion" and "army" and "military and civilian integration related industries will become the focus of the development direction of textiles.
For the future of industrial textiles industry development goals, "to maintain rapid and stable growth of industry in 13th Five-Year" period, enterprises above scale industrial added value of the average annual growth of 9%, the total amount of the whole industry average annual growth of more than 8% fiber processing, textile fiber processing industry in total the proportion will reach 33%; will significantly enhance the capability of independent innovation, R & D investment one hundred key enterprises accounted for the proportion of sales revenue will increase from 1.9% in 2015 to 2.5% in 2020; environmental protection textiles, textile engineering architecture and main technology of bio based functional textiles will reach the advanced level in the world; to further optimize the industrial structure, improve the quality and efficiency, enhance the ability of sustainable development, to cultivate a number of the international influence of industrial textiles group.
The prospect of industry innovation and development, to create the market, different attributes and end use products is very important to explore the development direction of the industry, so we have to "wide application and unlimited substitution", and constantly meet new areas and new competitors, and the biggest competitive advantage will come from you with the development of new products and customers, suppliers' capability.
Yang Zhaohua, vice president of China Textile Industry Association, President of China Household Textile Industry Association
Focus on the "13th Five-Year" transformation of the new textile
Home textile industry as one of the three textile terminal industries, is China's traditional livelihood industry, is the integration of technology and art creative industries, is to create a better life of the fashion industry. It plays an important role in stimulating domestic demand, promoting employment and building ecological civilization. Review of "12th Five-Year", the textile industry the successful completion of the task, but also for the "13th Five-Year" has laid a good foundation.
In the face of "13th Five-Year", the overall situation of the textile industry from the international point of view is good, still retains the mainstream status in the United States and Europe and other major markets; in China, the country's "The Belt and Road" policy creates new opportunities for the development of the national industry, we must follow the "The Belt and Road", actively develop along road market.
In this context, the textile industry put forward their own "13th Five-Year", first of all, we should redefine the position of the textile industry, as a traditional livelihood industry is also a fusion of technology and art of creative industries, to create a better life in the fashion industry. According to this position, our main objective is the main annual revenue growth of 5.5%, exports grew by 3.2%.
In order to accomplish this goal, we will seize the five aspects.
One is the construction of a new textile industry, rely on the innovative implementation of the programme of action of Internet plus the wide application of Internet technology and thinking, play in the allocation of production factors in the optimization and upgrading, to achieve interoperability in the procurement, production, sales, logistics and other aspects of the promotion, cloud computing, networking and data fusion in textile in the industry innovation.
Two is to advocate a new life, consumer centric, accelerate the structural reform of the supply side of the home textile industry. At the same time, accelerate the transformation and upgrading of traditional channels to achieve integration of online and offline.
Three is to build a new pattern, on the one hand to accelerate the transformation and upgrading of traditional channels, on the other hand to achieve integration under the line, while strengthening the personalized development of the eastern and western industrial clusters and interoperability.
Four is based on a new height, and actively create corporate brand, regional brand and international brand, in terms of soft power to trend as the starting point and guide, in-depth study of the construction design platform, construction of ecological environment conducive to the growth of the brand.
Five is to develop the new economy, fully realize the science and technology award has been obtained, new technology and new technology in the industry application, at the same time to increase the textile industry final product recycling, build green production system.
Finally, the textile industry will be the construction of the new textile, innovation driven transformation and development; advocating new life, improve the supply of services; to build a new pattern of coordinated development, optimize the allocation; based on the new height, brand promotion; new economic development, resource conservation, green development as the main task of power, "13th Five-Year" during the textile power construction.